FASHION STORES OF LONDON

Topshop, Oxford Street W1
High street fashion label, a cutting edge "mecca" for affordable fashion. Very popular among the younger market often doing collaborations with high end/up and coming designers.



Urban Outfitters, 38 Kensington High Street W8
As the name suggests, this is an edgy, modern store selling an eclectic mix of streetwear and independant brands.

Acne, Dover Street W1
High end designer fashion label. The clothing style is very architectural and modern, a clean cut edgy brand with a stylish, cool persona. 

Dover Street Market, 17-18 Dover Street W1
More of a design-led department store than an actual market, the brain child of Rei Kawakubo of Commes de Garcons selling High end, cutting edge designer labels. The store loooks and feels more like an art installation than a shop which is part of its charm.
"I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision." Rei Kawakubo.

Beyond Retro, Brick Lane
A popular vintage clothing store, it is one of the most popular and well known of it's kind, selling clothing from a range of decades, but particularly the 80's and 90's at the moment. An eclectic mix of styles set up pretty haphazardly in a young and vibrant atmosphere.



Matches, Ledbury Road, Notting Hill W11
Luxury clothing and accesories retailer selling clothing from a selection of high end designers based in an affluent area of London. What sets this store apart is the personal service you recieve there, the experience is as important to them as the items themselves.



The Shop at Bluebird, 350 Kings Road SW3
A luxury lifestyle store selling an eclectic mix of clothing for men and women) from designers such as Isabel Marrant and Sonia Rykiel, accessories, interiors, and luxurious spa items. The store often collaborates with different artists and photographers making shopping here a truly visual experience. 



START, Rivingtn Street/Charlotte Road E1
An East London boutique selling a range of high end designer labels established by Brix Smith Start (of Gok's Fashion Fix fame) and her husband Philip Start. They sell womenswear, menswear and tailoring. The layout of ther shop is easily accessible meaning that you dont have to rummage around to find what you want and the window displays are quirky and inventive. Target market is the late 20's early 30's "yummy mummy" demographic.




Oxfam Boutique, 245 Westbourne Grove W11
This is not your typical charity shop as it specialises in selling second hand High Street and designer labels at more affordable prices. Aimed at the fashionista on a budget.

Liberty, Regent Street W1
A high end luxury lifestyle store selling designer goods ranging from designer clothing labels such as Vivian Westwood and Isabel Marrant, to home furnishings. The store itself has become a landmark due to it's traditonal English architecture.

Selfridges, Oxford Street W1
A world famous high end department store selling a plethora of designer labels and range of luxury goods. Aimed at the wealthy market but it also has high street brands such as Miss Selfridge.

Browns and Browns Focus, 39 South Molton Street W1
High end designer clothing store in an affluent area of London. Browns' target market is the more mature fashionable woman whereas Browns Focus is aimed at the younger market selling new and cutting edge labels.